Skip to content

MAD·AMV Classification

No single classification system can simultaneously encompass Japanese MAD, Western AMV, Chinese platform categories, and every contest. MAD DOC records works through multidimensional fields, avoiding a single mutually exclusive tree imposed across different contexts.

The site primarily discusses the mainland Chinese MAD·AMV community centered on Bilibili as its main platform for publishing, contests, and communication. Materials on Japanese still-image MAD, Western AMV, and style-focused short edits explain origins and cross-influences without replacing that primary scope.

Five-Dimensional Classification

1. Source Media

TagDescription
AnimeMoving images from television anime, theatrical releases, OVAs, original animation, and related sources
Manga/illustrationManga panels, character art, dōjin illustrations, and visual-novel assets
GamesCutscenes, gameplay footage, character models, or promotional game assets
Live action/non-animeFilms, television series, live footage, advertisements, and documentaries
OriginalMaterial drawn, filmed, modeled, or generated by the creator with the necessary rights
MixedTwo or more media types that each play a substantial expressive role

2. Expressive Purpose

TagTypical objective
ActionEmphasizes continuity of action, impact, speed, and progression between sections
DanceCenters on dance movement, musical groove, and bodily rhythm
Fun/ComedyCreates humor, contrast, parody, imitation, or a lighthearted atmosphere
Drama/RomanceDevelops character relationships, conflict, emotion, and narrative
Character ProfileBuilds a portrait of one character or a group
Psyche/HorrorPursues psychological pressure, strangeness, unease, or fear
SentimentalCenters on emotions such as nostalgia, comfort, parting, and growth
ExperimentalPrimarily experiments with form, medium, or perception

These tags may coexist. A work can be “Action + Character Profile + Sentimental.”

3. Production Techniques

TagPrimary criterion
Raw/editingCreates expression primarily through shot selection, ordering, speed changes, and basic processing
FX/VFXMakes extensive use of visual effects, compositing, tracking, rotoscoping, particles, or 3D
Motion GraphicsUses graphics, text, shapes, and layout animation as the principal visual language
TypographyTreats the animated design of lyrics, dialogue, or other text as a core element
Lip SyncRecombines mouth movements so that a character appears to sing or speak new lines
Match CutMatches shots through similarities in composition, action, color, or shape
Masking/RotoscopingSeparates characters and backgrounds with masks or frame-by-frame isolation
Frame InterpolationChanges motion speed and smoothness through interpolation or retiming
Original AnimationAdds animation made by the creator beyond the existing source material
Color DesignEstablishes relationships and emotion by unifying or reconstructing color

“Raw” does not mean low-skill, and “FX” does not mean more advanced. The labels describe where a work concentrates its effort.

4. Collaboration Structure

TagDescription
SoloLed and completed by one creator
CollabCreated by multiple participants with no fixed format or division of work
MEPMulti-Editor Project, generally assigning musical sections to multiple editors before unified assembly
ICIron Chef, a creation or battle format completed under limits on time, source material, or theme
Studio/TeamReleased under the name of an established team or studio

5. Release Context

  • Contest Entry: Made for a specific contest; the rules for that edition must also be recorded.
  • Festival/Event: Made for a festival, anniversary, collaborative project, or screening.
  • Trailer/PV/CM: Imitates or reconstructs the form of a trailer, promotional video, or commercial.
  • Parody/パロ: Recognizably imitates or parodies an original work, opening, music video, or advertisement.
  • Alt-Opening/Alt-Ending: Creates an unofficial replacement opening or ending.
  • BGA/MV: Serves as background animation or music visualization.

Using Common Umbrella Categories

Anime-Based

These works primarily use existing moving anime footage. The creator establishes new expression through shot selection, rearrangement, synchronization, sound, and compositing. A work may use one title or draw from many anime.

Common areas of emphasis include:

  • Raw/editing: Uses shot content, direction of action, cut points, speed changes, and sectional structure to create expression;
  • Drama/emotion: Rearranges events or character relationships from the source to create a complete emotional progression;
  • Action/dance: Aligns action, camera movement, and cutting with musical rhythm and intensity;
  • FX/VFX: Adds extensive graphics, text, masks, tracking, and recompositing beyond the edit;
  • ASMV: Uses dialogue, ambient sound, subtitles, and music to create a structure resembling a film trailer or narrative short;
  • Multi-source AMV: Selects shots from multiple anime and unifies them through a shared theme, action, or visual relationship.

“Anime-based” identifies moving anime as the primary source media. It does not imply that a work uses editing alone and is not a complete synonym for AMV.

Still-Image

These works primarily use static materials such as manga, illustrations, and character art, establishing temporality through camera movement, layers, masks, deformation, layout, and compositing. Related terms include:

  • Still-image M@D: A common form in Japanese and Chinese communities.
  • MMV: Manga Music Video, generally emphasizing manga images and music.
  • Manga style: Uses manga panels, speech balloons, and screentone as its principal material, often controlling reading order by separating panels, reconstructing missing artwork, and redesigning layouts.
  • GAL/visual-novel style: Uses character art, event CGs, backgrounds, and text, developing the presentation through expression variants, layers, and camera movement.
  • Light-novel/illustration style: Usually works with fewer source images and therefore relies more heavily on extending compositions, text, atmosphere, and supplementary original design.

The movement in still-image work commonly comes from:

  1. Separating characters, hair, clothing, foregrounds, and backgrounds into independently animated layers;
  2. Reconstructing backgrounds or missing image areas concealed by characters;
  3. Building shots with 2.5D or 3D space, virtual cameras, depth of field, and lighting;
  4. Rearranging manga panels and copy so that viewers read them in the intended order;
  5. Adding motion through deformation, particles, frame-by-frame animation, or original drawing.

Still-image work is therefore not “a few pictures with transitions,” and its workload cannot be assessed solely by whether the source material moves.

Style-Focused

“Style-focused” is not a stable international classification. Chinese communities commonly use it for works in which visual design, atmosphere, rhythm, or formal qualities take priority over explicit narrative, especially in short edits and IG/INS contexts.

It may include:

  • Building continuous motion with push-ins, shakes, rotation, blur, speed changes, and retiming;
  • Creating an individual visual language with color blocks, graphics, text, color grading, and interface elements;
  • Synchronizing multiple layers to percussion, timbre, lyrics, and small sounds;
  • Using anime, manga, games, or live-action sources rather than one fixed media type;
  • Producing dense passages lasting from a few seconds to a minute, while also extending these methods into full contest entries.

Style-focused is not synonymous with “many effects.” Stacking presets without consistent motion logic, composition, and rhythmic design does not automatically create a recognizable style.

Effects-Focused

This generally describes works in which compositing, motion graphics, or visual effects occupy a substantial role. It overlaps with FX/VFX, but its boundaries depend on the community or contest.

  • In some Chinese-language sources, FX leans toward text blocks, solid-color layers, scaling, graphics, and rhythm-based effects;
  • VFX more often refers to recomposition, rotoscoping, tracking, 3D space, particles, and image-level compositing;
  • Motion Graphics focuses on moving text, shapes, layouts, and abstract graphics;
  • Within MAD communities, GFX may specifically refer to static visual design for covers and posters.

These terms may overlap and do not form a widely accepted technical hierarchy. The number of effects cannot substitute for theme, editing, and overall design.

Mixed-Media

Mixed-media work uses anime, manga, game CG, character art, or other media as major expressive components, rather than inserting only one or two frames from a different medium. Common approaches include alternating anime shots with manga panels, recombining moving characters with static backgrounds, or depicting the same character and timeline through multiple media.

Records may note the approximate proportion and function of each media type. A contest may require creators to enter the anime or still-image category based on the primary source material, or it may offer a separate mixed-media category.

GMV

GMV generally stands for Game Music Video and primarily uses gameplay, cutscenes, trailers, or character models. When the source consists almost entirely of animated game cinematics, it may resemble an anime AMV visually. When it centers on gameplay combat, racing, or esports footage, it is closer to a game edit.

MAD contests differ widely in whether they accept GMV. A title containing “AMV” does not automatically make a work eligible for an anime category.

Tokusatsu, Live Action, and Non-Anime

Tokusatsu edits use tokusatsu series, films, and related media. Non-Anime is a broader label for material outside Japanese anime and may include Western animation, live-action film, and other footage. These works may use the same remix methods as MAD, but eligibility under Bilibili categories and individual contests must be checked separately.

Misinterpretation

Misinterpretation works rearrange dialogue, expressions, event order, and character relationships so that existing material presents a new story different from the source. They do not merely summarize the original plot; they deliberately establish a new chain of causality.

The form depends particularly on whether viewers can understand the new premise, whether shots establish causal relationships, and whether dialogue and sound support the new narrative. Simply scrambling a timeline or placing characters from different works in the same frame does not necessarily create a complete misinterpretation narrative.

Hand-Drawn Works, Original Animation, and PV

  • Hand-drawn works generally refer to transformative animation drawn by the creator, sometimes imitating an original opening, a song PV, or an independent sequence;
  • Original animation emphasizes that the creator produced the visual source material and does not necessarily belong to the MAD tradition of re-editing existing sources;
  • PV/Promo is made to promote music, a work, a contest, or a project. It describes a release function rather than a fixed visual style.

These forms frequently intersect with MAD·AMV. Some contests explicitly exclude entirely hand-drawn work, original CG, or promotional PV because their submission scope and judging criteria differ—not because these forms lack creative value.

Wuyi无疑’s “Classification of MAD”

In “Classification of MAD,” published in 2019, Wuyi无疑 divided “Classification” and “Tag” into two parts. The hierarchy below follows the original article. Explanations have been simplified without altering its basic structure.

Part I: Classification

Primary categorySecondary categorySubtypes
Anime-based MAD (AMV)RawAction, Dance, Fun/Comedy, Drama/Romance, Psyche/Horror
Anime-based MAD (AMV)VFXPrimarily expressed through extensive recomposition and visual compositing
Anime-based MAD (AMV)FXEditing and extensive graphics, color blocks, scaling, and related effects jointly serve the rhythm
Still-image MADMMVManga Music Video made primarily from manga
Still-image MADStill-image M@DEmphasizes static source material, copy arrangement, and relationships between shots
Mixed-media MADMixes source material from ACGN and other media

The original article further explains the expressive types under Raw:

TypeLocal summary of the original
ActionEmphasizes action, power, and fluid rhythm
DanceEmphasizes groove, rhythm, and camera movement
Fun/ComedyPrimarily aims for entertainment, comedy, and audience response
DramaUses editing to reorganize narrative and the meaning of shots
RomanceCenters on character relationships and romantic emotion
PsycheCharacterized by psychedelic, consciousness-oriented, and creatively constructed imagery
HorrorBuilds fear through atmosphere, suspense, and unease

Part II: Tag

The original article places other common terms under Tag and states explicitly that a work may carry multiple tags:

ScopeTags listed in the original
Narrative and charactersASMV, Character Profile, Story, Sentimental, Cinematic, Dark, Trailer
Genre and emotionCandy, Comedy/Humor, Ecchi, Play/Fun, Rhythm & Beat, Upbeat
Source mediaFMV, Manga, Non-Anime, Original Animation, iMADs, Composite MAD
Visual and audio techniquesGFX, Kinetic Typography, MG, Over-Sync, Lip Sync, SFX, Frame Interpolation
Form and releaseAlt-Opening, BGA, CM, MTV, PV/Promo/Preview, Parody/パロ
CollaborationCollab, MEP
MusicInstrumental, RAP, Trap
Platform-derivedINS/ig, Vine
Other spellingsCross-Over, M@D

Part II: Tag-by-Tag Explanations

The following section expands every tag listed in the original article. They do not describe concepts at the same level: some indicate expressive purpose, while others indicate source media, techniques, music, collaboration, or publishing platforms. Multiple tags may be used for one record.

Narrative, Character, and Atmosphere

TagMeaningDifference from related tags
ASMVAnime Story Music Video. Usually retains or rearranges dialogue, subtitles, ambient sound, and music to create a narrative resembling a trailer or short filmNot every narrative AMV is an ASMV; the form generally depends more heavily on dialogue and cinematic sound structure
Character ProfileConcentrates on the personality, experience, relationships, and development of one character or ensembleMay follow the source closely or propose a new interpretation through editing
StoryUses event progression and causality as its framework so that viewers unfamiliar with the source can still broadly understand the storyDoes not require the original plot to be completely rewritten
SentimentalCenters on friendship, growth, nostalgia, parting, comfort, and related emotional experiencesGenerally involves less intense conflict than Drama and need not center on romance
CinematicUses trailer-like sections, epic music, dialogue, ambience, and sound effects to create a cinematic atmosphereDescribes presentation, not source material from film
DarkMaintains a dark, oppressive, or dangerous character across subject matter, color, sound, and structureMay coexist with Horror, Psyche, Drama, and VFX
TrailerRearranges source material as a trailer, commonly using title cards, dialogue, suspense, rising intensity, and an ending information cardMay create a “fake trailer” for a nonexistent film or remake a trailer for the original work

Emotion, Rhythm, and Content Orientation

TagMeaningNotes
CandyA sweet, bright, and lively visual direction that often uses static character art, color blocks, decorative graphics, and Motion GraphicsThe original summarizes it as a “sweet style”; it often overlaps with FX, Dance, and Upbeat
Comedy/HumorUses explicit jokes, contrast, misunderstanding, parody, or rhythmic design to make viewers laughPlaces more emphasis on “jokes” than the broadly lighthearted Fun
EcchiA content tag for sexualized, suggestive, or adult-coded materialPlatform and contest moderation standards differ substantially; the tag is not a guarantee of acceptance
Play/FunEmphasizes lightheartedness, playfulness, inventive ideas, or interaction without necessarily relying on conventional jokesMay combine with game-like structures, character guessing, Dance, and other devices
Rhythm & BeatDerives its primary appeal from continuous correspondence between musical groove and visual action, creating the sense that viewers can move with the beatRelated to Dance but does not require dance footage
UpbeatMaintains an energetic, bright, and lively mood, commonly found in Dance, Fun, and youthful ensemble worksDescribes mood and musical energy rather than a fixed editing technique
Comedy/FunOften combined into one broad contest category, but may be understood separately as “creating laughter” and “conveying joy”Records may distinguish them by the work’s objective or retain a contest’s combined label

Source Media

TagMeaningNotes
FMVThe original uses Fan-made MV for unofficial music videos broader than Anime Music Video, potentially including non-Japanese animation and other footageOther communities may expand FMV as Full Motion Video; the context must be stated when cited
MangaUses manga pages, panels, or character imagesThe presence of manga does not automatically make a work an MMV; manga should be the primary source
Non-AnimePrimarily uses sources outside Japanese anime, such as Western animation, live-action film, or game footageOverlaps with FMV and GMV and may not be eligible for every contest
Original AnimationAdds animated shots drawn or produced by the creator to a MAD·AMV“Original animated source material” should be distinguished from “original editing of existing material”
iMADs/im@dsA MAD term centered on source material or culture from THE iDOLM@STER franchiseThe letter i does not mean Instagram or AI
Composite MADAlso called a “move list”; connects similar actions or poses into a continuous action combination synchronized with strongly rhythmic music“Composite” here does not simply mean mixed source media and is distinct from mixed-media MAD

Visual, Text, and Audio Techniques

TagMeaningPrimary criterion
GFXGraphics FX. Commonly refers to static visual design for a work’s cover, poster, or key frame, and may also refer to the creator responsible for that designWhen used for the video itself, specify whether it means graphic design or motion compositing
Kinetic TypographyChanges the position, size, rotation, letterforms, and timing of text so that the text itself conveys emotion and rhythmMore than adding entrance animation to subtitles
MG/Motion GraphicsBuilds images through animated shape layers, text, icons, layout, and abstract graphicsMay define the entire style or appear only in an intro or bridge
Over-SyncUses multiple layers of synchronization—cuts, internal motion, lip movement, effects, text, and sound—to map dense visual detail to the musicMore synchronization is not automatically better; excessive density can impair readability and sectional hierarchy
Lip SyncUses shot selection, cutting, speed changes, or deformation to align a character’s mouth with new lyrics or dialogueRequires attention to syllables, open and closed mouth shapes, expressions, and shot continuity
SFXSound Effects that reinforce impacts, environments, transitions, action, and spatial detailSound from the original, libraries, and the creator should have their sources recorded separately
Frame InterpolationEstimates intermediate frames for slow motion, speed changes, or high-frame-rate outputRepeated anime frames, fast occlusion, and flashing scenes are prone to warping, ghosting, and false lines
FX/VFXFX often emphasizes text blocks, color layers, scaling, and rhythmic effects; VFX often emphasizes recomposition, tracking, rotoscoping, and image compositingThis is a working distinction in the original article, not a convention shared by every contest or creator

Release Forms and Imitation

TagMeaningNotes
Alt-OpeningRecreates or replaces the shot structure, music, and direction of an anime opening with footage from another workBoth the opening being imitated and the source work used should be identified
BGABackground Animation, common in rhythm games and music events, made as background visuals for a particular trackA BGA may be viewed independently, but its primary purpose is to serve the designated music
CMCommercial or promotional short. In MAD communities, it often means an announcement video for a contest, team, or eventUnlike a full contest entry, its emphasis is communicating information and attracting participation
MTVThe original uses this label to distinguish officially produced music videos from unofficial music-oriented AMV“MV” is more common today; a mechanical official/unofficial distinction is not recommended
PV/PromoPromotion Video for a work, music, event, or projectDefined by what it promotes rather than a particular visual style
PV/PreviewA preview or advance clip; may overlap with CM in contest promotionThe abbreviation has two expansions, so citations should spell out the intended form
Parody/パロRecognizably imitates, parodies, or remakes the structure and direction of an opening, advertisement, music video, trailer, or popular videoHomage does not automatically resolve plagiarism concerns; contests differ in their acceptance of imitation

Collaboration, Music, and Platform Origins

TagMeaningNotes
CollabTwo or a small number of creators jointly make a structurally coherent work; responsibilities need not be divided by musical sectionActual participants and responsibilities should be recorded
MEPMulti-Editor Project. Multiple creators each produce an assigned Track, while an organizer unifies the intro, transitions, and outputSegment coordination, not merely the number of people, defines an MEP
InstrumentalUses instrumental music without vocalsDescribes the music, not whether the work is Action, Drama, or another expressive type
RAPUses rap music and may draw on dense lyrics for Lip Sync, Typography, or rapid synchronizationA song containing one rap passage does not always require the tag
TrapUses Trap music and its characteristic heavy beats, syncopation, and timbre. Early short edits often combined it with IG-style synchronization techniquesA music and historical-context tag, not a fixed preset pack
INS/IGOriginates in Instagram’s short-edit ecosystem and emphasizes rhythm, design, motion, and individual styleNot a single technique; see the detailed classification below
VineOriginates from the discontinued short-video platform Vine and often describes brief, looping edits with conspicuous rapid scaling and shape animationNow retained primarily as a historical label
M@DA variant spelling of MAD common in Japanese and Chinese communities, especially for still-image M@D“@” is not a separate technical category and does not by itself establish that the source material is static

This classification preserves many search terms used by Chinese MAD·AMV communities in 2019. Four limitations remain important:

  1. The author explicitly states that the system leans toward Western AMV communities;
  2. It mixes classification, source media, style, technique, event format, and platform origin at different levels;
  3. Tags are not mutually exclusive;
  4. Some terms have different meanings across websites, periods, and events.

MAD DOC therefore preserves the original classification alongside the five-dimensional system above. Neither overrides creator self-identification or contest rules.

IG/INS

IG is a common abbreviation for Instagram. The “IG style” discussed in Chinese MAD·AMV communities originated in short edits and AMVs published by creators on Instagram, but it is not a single technique with fixed boundaries.

Wuyi无疑’s classification uses INS/ig as a Tag for short, loopable, stream-of-consciousness-oriented works that emphasize design and rhythm. The 2019 NEW EDITORS CON guide uses a broader scope, treating IG as a collection of short-form editing styles found on the platform and listing the following common directions:

DirectionCommon characteristics
Rhythm-focused short editPush-ins, shakes, exposure changes, color grading, blur, speed changes, and dense synchronization emphasizing fluidity and impact
HybridCombines blur, shaking, and rhythm treatments common in IG edits with longer editing structures and 3D scenes
Motion DesignConstructs images through graphic design, text animation, layout, and moving graphics
Candy/FXCharacterized by bright graphics, color blocks, shape animation, and effects design
PulseUses high-frequency flashing, jump cuts, and intense audiovisual stimulation
Celebrity EditUses live-action celebrities or idols, commonly with speed changes and fluid motion transitions
GMV EditUses gameplay, cutscenes, or competitive-game footage in short edits
VFX/3DOrganizes shots, text, and scenes in 3D space, emphasizing camera motion and spatial design

These directions reflect particular creators’ observations of the Instagram editing ecosystem at that time and are not official platform categories. “IG/INS” may be recorded as a publishing-culture or community-style tag while the actual source media, expressive purpose, and production techniques continue to be documented.

Two Creative Communities in Mainland China

This section describes creator social networks and publishing ecosystems, not two mutually exclusive categories into which every work must be forced. By the 2020s, mainland Chinese MAD·AMV creators had clearly developed into two relatively independent but still overlapping communities:

DimensionBilibili long-form MAD·AMV communityStyle-focused short-edit AMV community
Primary publication and archivingCentered on Bilibili video uploads, collections, team accounts, and contest pagesCentered on short-video platforms, instant-messaging groups, and creators’ personal accounts, with some works reposted to Bilibili
Common durationOften structured around a full song or its principal sections, commonly around 2–5 minutes; ASMV may be longerCommonly a few seconds to one minute, with some style-focused contest entries running 1–3 minutes
Primary emphasisShot selection, narrative, emotional progression, complete structure, and reorganization of anime or still-image sourcesSynchronization, speed, push-ins, shakes, transitions, graphics, color grading, short-term visual density, and individual style
Community entry pointsMAD teams, contests, Bilibili creators, legacy MAD Bar resources, and tutorialsStyle tags, short-edit tutorials, creator chat groups, and mobile or After Effects project sharing
Common evaluative contextTheme, shot language, use of source material, structure, technical execution, and contest rulesFluidity, impact, synchronization, visual design, effects execution, and recognizable style
Preservation risksPages are relatively suitable for long-term citation, although event attachments and older drafts may still disappearWorks are short and frequently reposted across platforms; accounts move quickly, making original creators and first-publication dates harder to trace

Three groups of verifiable evidence support this distinction:

  1. The 2024 dissertation Creative Class or Precarious Workers includes 69 semi-structured interviews. It discusses the Bilibili-centered MAD community separately from IG-style creators on Instagram and Douyin, recording differences in social relationships, tutorials, and commercial practice.
  2. The 2019 NEW EDITORS CON guide to IG styles understands IG as a collection of short-form edit styles on Instagram, not as one fixed technical branch of Bilibili long-form MAD.
  3. The 2026 IMAC FUN#4 rules separately set durations of 2–5 minutes for anime AMV, 1:30–5 minutes for still-image works, and 35 seconds–3 minutes for style-focused and other MAD. Rules for one contest do not represent an entire field, but they show organizers distinguishing these production contexts in actual submissions.

“Relatively independent” does not mean isolated. Long-form works may make extensive use of style-focused techniques, and short-edit creators may enter Bilibili contests or produce long-form works. Bilibili also hosts many short edits. Creator and work records should separately document publishing platform, typical duration, community self-identification, and actual techniques rather than assigning a community solely by runtime.

References